# trackagoat

> trackagoat tracks every post from your creators' public TikTok and Instagram accounts, adds them up by campaign, works out what each creator is owed from your own payout structures (and can pay them through a connected payout account), and compares campaigns, creators and videos in Insights. It's built TikTok first and for teams that love working with AI coding agents: creators, videos, campaigns, goals, payouts and Insights are all in the REST API (v2, with an OpenAPI spec) and the hosted MCP server, every record has a Markdown document that people and agents read and write, and every docs page is available as Markdown.

Every docs page is available as Markdown: append `.md` to its URL (the docs home is /docs.md). /llms-full.txt has all public docs in one file.

- API base URL: https://www.trackagoat.com/api/v2 (Bearer API key; every response is { data, error, meta })
- [OpenAPI spec](https://www.trackagoat.com/api/v2/openapi.json): machine-readable description of every v2 endpoint
- [Data model](https://www.trackagoat.com/api/v2/schema): entities, fields and relationships
- MCP server: https://www.trackagoat.com/api/mcp (Streamable HTTP; sign in with OAuth, or use an API key with the same scopes; see the MCP server page below)
- [Changelog as JSON](https://www.trackagoat.com/api/v2/changelog): what's new in trackagoat, newest first (no API key needed; MCP tool get_changelog)
- [Set up with a coding agent](https://www.trackagoat.com/docs/agents/setup.md): start here if you are an AI agent helping someone sign up for trackagoat or connect the MCP server
- [CSV exports](https://www.trackagoat.com/docs/api-reference/exports.md): the same CSV files as the app's Export buttons (MCP export_csv). When someone asks for a CSV or a spreadsheet, export it and save the file in their workspace
- [Notes and documents](https://www.trackagoat.com/docs/agents/notes.md): every organization, project, campaign, creator, video, payout record and person has a Markdown document (readme) for context, strategy and instructions. Read the relevant ones before acting (MCP list_notes, get_notes) and record findings back (update_notes). Each person's personalization document says who they are and how they want help; the MCP server sends it at the start of each session. If it's empty, offer to write it with them (update_my_readme). Everyone in the organization can read every document.

## Guides

- [Overview](https://www.trackagoat.com/docs.md): What trackagoat does and where to start in these docs.
- [Quickstart](https://www.trackagoat.com/docs/quickstart.md): Create your org, add a creator and see your first stats.
- [Core concepts](https://www.trackagoat.com/docs/concepts.md): Orgs, projects, creators, accounts, videos, campaigns and goals, and how they fit together.
- [Creators and accounts](https://www.trackagoat.com/docs/guides/accounts.md): Add creators and their TikTok and Instagram accounts, choose tracking modes, and handle private or failing accounts.
- [Instagram](https://www.trackagoat.com/docs/guides/instagram.md): What trackagoat tracks for Instagram Reels and posts.
- [Videos](https://www.trackagoat.com/docs/guides/videos.md): Video discovery, tracking statuses and stats history.
- [Data freshness and scraping](https://www.trackagoat.com/docs/guides/scraping.md): When stats update, how to trigger an update, and what to do when data looks stale.
- [Inbox: approving posts](https://www.trackagoat.com/docs/guides/inbox.md): Review pending posts and approve or exclude them in bulk.
- [Over-posting warnings](https://www.trackagoat.com/docs/guides/over-posting.md): Why TikTok may suppress reach when a creator posts too often in one day.
- [Similar-username warnings](https://www.trackagoat.com/docs/guides/similar-creator-pools.md): What the similar-usernames warning means and how to respond.
- [Campaigns](https://www.trackagoat.com/docs/guides/campaigns.md): Group creators, videos and sub-campaigns, with stats that roll up.
- [Creator goals](https://www.trackagoat.com/docs/guides/goals.md): Set per-creator targets and track compliance.
- [Content calendar](https://www.trackagoat.com/docs/guides/content-calendar.md): See who posted when, and plan posting schedules.
- [Payouts](https://www.trackagoat.com/docs/guides/payouts.md): Set up payout structures and methods, then record what you paid each creator.
- [Paying with Dots](https://www.trackagoat.com/docs/guides/integrated-payouts.md): Connect Dots, link creators to payees, and pay earned payouts from trackagoat.
- [Conversions](https://www.trackagoat.com/docs/guides/conversions.md): Send conversion events from your backend and attribute them to creators.
- [Insights](https://www.trackagoat.com/docs/guides/analytics.md): Leaderboards, breakouts, comparisons and trend charts for videos, creators, accounts and campaigns.
- [How metrics are calculated](https://www.trackagoat.com/docs/guides/metrics.md): One definition for tracked posts, views, engagement rate, follower growth, campaign totals and the default window.
- [Comment Insights](https://www.trackagoat.com/docs/guides/comment-insights.md): What viewers say in the comments: app questions, sign-ups, “is this an ad?” and a table by creator.
- [Program Health](https://www.trackagoat.com/docs/guides/program-health.md): A daily snapshot of alerts, KPIs, trends and watchlists.
- [Notifications](https://www.trackagoat.com/docs/guides/notifications.md): In-app notifications, invitations and the notification bell.
- [Creator pages](https://www.trackagoat.com/docs/guides/shareable-pages.md): Give a creator a private, PIN-protected page with their own stats and payouts.
- [Plans and limits](https://www.trackagoat.com/docs/guides/limits.md): What each plan includes, how limits are enforced and how to raise one.
- [Team and roles](https://www.trackagoat.com/docs/guides/team.md): Invite teammates and understand what org admins and members can do.
- [Support](https://www.trackagoat.com/docs/platform/support.md): How to reach us and what to include.
- [Brand assets](https://www.trackagoat.com/docs/platform/brand.md): Logos, wordmarks, colours and usage guidelines.

## API reference

- [Overview](https://www.trackagoat.com/docs/api-reference/overview.md): Base URL, response envelope, pagination, plan access and the OpenAPI spec.
- [Authentication and keys](https://www.trackagoat.com/docs/api-reference/authentication.md): Create API keys, choose scopes and authenticate with a Bearer token.
- [Errors and limits](https://www.trackagoat.com/docs/api-reference/errors.md): Status codes, the error envelope, rate limits and daily quotas.
- [OpenAPI and schema](https://www.trackagoat.com/docs/api-reference/schema.md): The machine-readable OpenAPI spec and data-model endpoint.
- [Changelog](https://www.trackagoat.com/docs/api-reference/changelog.md): Read trackagoat's changelog as JSON, without an API key.
- [Notes and documents](https://www.trackagoat.com/docs/api-reference/notes.md): List, read and write every document in an organization, and who a key acts as.
- [Projects](https://www.trackagoat.com/docs/api-reference/projects.md): List the projects your key can see.
- [Creators](https://www.trackagoat.com/docs/api-reference/creators.md): List, create, update and remove creators and their accounts.
- [Accounts](https://www.trackagoat.com/docs/api-reference/accounts.md): Platform accounts under a creator: stats, videos and updates.
- [Videos](https://www.trackagoat.com/docs/api-reference/videos.md): List, add and update tracked videos across platforms.
- [Content groups](https://www.trackagoat.com/docs/api-reference/content-groups.md): Link the same content posted across platforms into one group.
- [Share links](https://www.trackagoat.com/docs/api-reference/share-links.md): Create and manage PIN-protected creator pages.
- [Campaigns](https://www.trackagoat.com/docs/api-reference/campaigns.md): Campaigns, their items and rolled-up stats.
- [Goal compliance](https://www.trackagoat.com/docs/api-reference/goals.md): Per-creator, per-goal compliance results with data advisories.
- [Payouts](https://www.trackagoat.com/docs/api-reference/payouts.md): Payout methods, structures, assignments, accruals and payments.
- [Conversions](https://www.trackagoat.com/docs/api-reference/conversions.md): Conversion event types and conversion ingest with attribution.
- [Analytics](https://www.trackagoat.com/docs/api-reference/analytics.md): The unified time-series endpoint: metrics, granularity, compare and breakdown.
- [Aggregate analytics](https://www.trackagoat.com/docs/api-reference/aggregate.md): Leaderboards, heatmaps, histograms, scatter and overlap.
- [CSV exports](https://www.trackagoat.com/docs/api-reference/exports.md): The same CSV files as the Export buttons in the app, with the same filters.

## AI agents

- [Set up with a coding agent](https://www.trackagoat.com/docs/agents/setup.md): A copy-paste prompt and step-by-step instructions for a coding agent helping someone sign up and connect the MCP server.
- [Overview](https://www.trackagoat.com/docs/agents/guide.md): How AI agents should use the trackagoat API.
- [MCP server](https://www.trackagoat.com/docs/agents/mcp.md): Connect Claude, Cursor and other MCP clients to trackagoat.
- [Notes and documents](https://www.trackagoat.com/docs/agents/notes.md): Every Markdown document in an organization, each person's personalization document, and how agents read and write them.
- [Data model](https://www.trackagoat.com/docs/agents/data-model.md): The objects an agent will meet, how they relate and which fields it can write.
- [llms.txt and raw docs](https://www.trackagoat.com/docs/agents/llms-txt.md): How agents should fetch these docs: llms.txt, llms-full.txt and per-page Markdown.

## Comparisons

- [trackagoat vs MightyScout](https://www.trackagoat.com/compare/mightyscout): An influencer marketing platform for brands and agencies: discovery, outreach, Instagram Stories capture and reporting.
- [trackagoat vs viral.app](https://www.trackagoat.com/compare/viral-app): Tracking, a creator marketplace and payouts, across five platforms.
- [trackagoat vs Shortimize](https://www.trackagoat.com/compare/shortimize): A short-form video tracker for app founders and agencies, with creator payments through Contra.
- [trackagoat vs SideShift](https://www.trackagoat.com/compare/sideshift): A creator marketplace with campaigns, contracts, payouts and reporting.
- [trackagoat vs Grade](https://www.trackagoat.com/compare/grade): Creator payouts with compliance and tax handling, plus free tracking of creators’ posts.
- [trackagoat vs ViewTrack](https://www.trackagoat.com/compare/viewtrack): A view tracker across seven platforms, from $24.99 a month, with client share links and a creator portal.
- [trackagoat vs spreadsheets](https://www.trackagoat.com/compare/spreadsheets): Google Sheets, Excel or Airtable, with view counts and payments typed in by hand.

## Optional

- [Changelog](https://www.trackagoat.com/docs/platform/changelog.md): Everything we've shipped, newest first.