Core concepts

Data model

trackagoat is organized in a hierarchy:

Organization
  └── Project(s)
        ├── Creator(s)   — TikTok accounts being tracked
        │     └── Video(s) — videos discovered from this creator
        ├── Video(s)     — videos added directly by URL
        └── Campaign(s)  — named groupings of creators, videos, and sub-campaigns

Organization

An organization is the root of your workspace. All creators, projects, campaigns, and API keys belong to an org. Your subscription tier (Free / Starter / Ultra) is set per org and determines your limits.

You can belong to multiple orgs. Roles within an org are admin (can manage members, settings, and API keys) or member.

Project

A project groups creators and campaigns for a specific program or time period. Examples: Q1 Brand Program, Holiday Campaign 2026, Always-On Ambassadors.

Each project has:

• A creators list — TikTok accounts being tracked in this project
• A videos list — individual videos tracked in this project (discovered automatically or added manually)
• Campaigns — named groupings you can analyze together
• Creator Goals — per-project goal overview
• An inbox — videos in pending_review status waiting for your approval

Creator

A creator is a TikTok account being tracked. Each creator has:

• A tracking mode (auto or selective) that controls how newly discovered videos enter the system
• A stats history — snapshots of follower count, total likes, and video count over time
• A goals list — per-creator performance targets
• A change log — automatic events when notable things happen (follower milestones, goal compliance changes)
• A notes field — free-form markdown for your team's context

Video

A video is an individual TikTok post. Each video has:

• Stats: view_count, like_count, comment_count, share_count
• A tracking status that controls whether it's included in campaign and project stats

Tracking statuses

Campaign

A campaign is a named grouping of creators, videos, and/or other campaigns. It has aggregate stats that recursively sum across all items — you don't need to manually aggregate sub-campaigns.

Common uses:

• A brand partnership that groups several creators
• A monthly drop that groups specific videos
• A nested hierarchy like 2026 Program → Q1 → January Launch

Goal

A goal is a per-creator performance target. Examples:

• Post at least 3 videos per week
• Maintain a minimum view count per video
• Hit a follower count milestone

trackagoat tracks compliance — whether a creator is meeting the goal — and surfaces non-compliant creators in the goals overview.

API key

API keys give programmatic read access to your org's data. Keys are scoped to the organization of the user who created them. A key is shown once at creation and cannot be recovered.

See API keys and the API reference for details.

Next steps