Setting per-creator performance goals, understanding compliance tracking, and using the project goals overview.
A goal is a per-creator performance target. trackagoat tracks compliance: whether a creator is meeting the goal over time, and surfaces non-compliant creators so you can act quickly.
Open a creator, go to the Creator Goals tab, and click Add goal. You'll specify:
Which posts count
Posts and views goals only count a creator's tracked posts — videos and photo carousels with status auto_tracked, included, or Added Manually that aren't disabled. Posts still awaiting review in the Tracking Inbox (pending_review), excluded posts, and posts whose tracking has been disabled do not count toward goal progress.
Each goal has a compliance status:
| Status | Meaning |
|---|---|
| On Track | Creator is projected to meet the target by period end |
| Behind Pace | Slightly below projected pace (70–99% of target rate) |
| At Risk | Significantly behind pace (below 70% of target rate) |
| Completed | Period has ended and target was met |
| Missed | Period has ended and target was not met |
Compliance is recalculated automatically as new stats are collected.
A small amber ⚠ caution icon appears next to the status badge when a period has recently closed but data may still be processing. Hover it to see the reason.
The icon only appears when a period closed within the last 48 hours — the window during which late-period posts may still be working their way through the scrape pipeline. Once 48 hours have elapsed, the icon disappears and the numbers are considered final.
The underlying advisory object in the API also tracks period_in_progress, scrape_stale, and not_yet_started as raw flags for programmatic consumers, but only period_recently_ended drives the visible indicator in the UI.
Go to Creator Goals in the sidebar to see compliance across all creators in your project. This gives you a quick at-a-glance view of who's on track and who needs attention.
At-risk and missed creators are sorted to the top. Click any creator to open their detail and understand why they're flagged.
Creator cards and the goals overview show compliance badges — small colored indicators next to each goal. An advisory caution icon appears inline when the data may not be final (see above).
Goals are per-creator, not per-campaign. However, the campaign detail view shows a creator list with their compliance status alongside their performance stats, making it easy to correlate campaign contribution with goal adherence.
Analytics
Analyze performance trends across your program.
