Logos, wordmarks, colors, and usage guidelines for the trackagoat brand.
trackagoat is built around a pixel-art identity — retro, distinct, and a little irreverent. Use these assets when writing about trackagoat, building integrations, or creating content that references the platform.
Asset usage
These assets are provided for press, integrations, and editorial coverage. For commercial licensing or white-label use, contact support@trackagoat.com.
Always write as trackagoat — one word, all lowercase. Never "TrackAGoat", "Trackagoat", "Track A Goat", or any other variation.
The trackagoat logo is a pixel-art goat. It's low resolution by design — the rough pixel edges are the aesthetic, not a rendering artifact. Don't smooth, upscale, or apply CSS filters to it.
| Asset | Notes | Download |
|---|---|---|
| Logo (standard) | PNG · 24px base res · use at any size above 24px | Download |
| Logo (small) | PNG · 12px base res · use below 24px display size | Download |
The wordmark combines the pixel-art goat with "trackagoat" set in Jersey 10, a bitmap display font. Two variants are provided — use whichever has sufficient contrast against its background.
| Asset | Use on | Download |
|---|---|---|
| Wordmark — light | Light / white backgrounds | Download |
| Wordmark — dark | Dark / black backgrounds | Download |
trackagoat uses a deliberately minimal palette. The identity relies on the pixel-art character rather than color — black and white are the primary surfaces, with supporting neutrals.
| Swatch | Name | Hex | Usage |
|---|---|---|---|
| ⬛ | Black | #09090B | Primary text, dark backgrounds |
| ⬜ | White | #FFFFFF | Page backgrounds, light surfaces |
| 🔳 | Zinc 900 | #18181B | Primary actions, CTA buttons (light mode) |
| ◻️ | Zinc 50 | #FAFAFA | Primary actions (dark mode), near-white |
| 🔲 | Zinc 500 |
When placing the logo or wordmark on a colored or photographic background, ensure a minimum 4.5:1 contrast ratio against the nearest background color.
| Role | Font | Notes |
|---|---|---|
| Display / headings | Jersey 10 | Google Fonts · pixel bitmap · brand-distinctive |
| Body text | System sans-serif | Inter on supported systems |
Jersey 10 is available free from Google Fonts.
Do:
Don't:
These are the illustration and texture assets used across the trackagoat product and marketing. Free to use however you want.
A giant pixel-art goat destroying New York City. Used in the docs sidebar. Based on the idea that trackagoat is the biggest G.O.A.T. in the game.
The marketing hero imagery — a landscape photo with a pixel-art style grade applied, used as the full-bleed background on the trackagoat homepage.
A topographic world map texture used as a subtle background element throughout the product. Works well as a very low-opacity overlay.
For press inquiries, integration listings, or brand licensing requests, contact support@trackagoat.com.
#71717A |
| Secondary / muted text |
| ▫️ | Zinc 200 | #E4E4E7 | Borders, dividers |
