Brand assets
Logos, wordmarks, colors, and usage guidelines for the trackagoat brand.
trackagoat is built around a pixel-art identity: retro, distinct, and a little irreverent. Use these assets when writing about trackagoat, building integrations, or creating content that references the platform.
Brand name#
Always write as trackagoat: one word, all lowercase. Never "TrackAGoat", "Trackagoat", "Track A Goat", or any other variation.
Logo#
The trackagoat logo is a pixel-art goat. It's low resolution by design: the rough pixel edges are the aesthetic, not a rendering artifact. Don't smooth, upscale, or apply CSS filters to it.
Logo previews#
Downloads#
| Asset | Notes | Download |
|---|---|---|
| Logo (standard) | PNG · 24px base res · use at any size above 24px | Download |
| Logo (small) | PNG · 12px base res · use below 24px display size | Download |
Wordmark#
The wordmark combines the pixel-art goat with "trackagoat" set in Jersey 10, a bitmap display font. Two variants are provided: use whichever has sufficient contrast against its background.
Wordmark previews#
Downloads#
| Asset | Use on | Download |
|---|---|---|
| Wordmark: light | Light / white backgrounds | Download |
| Wordmark: dark | Dark / black backgrounds | Download |
Colors#
trackagoat uses a deliberately minimal palette. The identity relies on the pixel-art character rather than color: black and white are the primary surfaces, with supporting neutrals.
| Swatch | Name | Hex | Usage |
|---|---|---|---|
| ⬛ | Black | #09090B | Primary text, dark backgrounds |
| ⬜ | White | #FFFFFF | Page backgrounds, light surfaces |
| 🔳 | Zinc 900 | #18181B | Primary actions, CTA buttons (light mode) |
| ◻️ | Zinc 50 | #FAFAFA | Primary actions (dark mode), near-white |
| 🔲 | Zinc 500 | #71717A | Secondary / muted text |
| ▫️ | Zinc 200 | #E4E4E7 | Borders, dividers |
Typography#
| Role | Font | Notes |
|---|---|---|
| Display / headings | Jersey 10 | Google Fonts · pixel bitmap · brand-distinctive |
| Body text | System sans-serif | Inter on supported systems |
Jersey 10 is available free from Google Fonts.
Usage guidelines#
Do:
- Use the provided logo and wordmark files unchanged
- Use the light wordmark on dark backgrounds and the dark wordmark on light backgrounds
- Maintain clear space around the logo equal to at least the logo's height on each side
- Refer to the product as "trackagoat" (lowercase) in running text
Don't:
- Stretch, rotate, recolor, or add effects to the logo
- Place the logo on a background with insufficient contrast
- Use "trackagoat" as a verb (e.g. "trackagoat your creators": just say "track your creators")
- Imply affiliation with or endorsement by TikTok
Artwork & textures#
These are the illustration and texture assets used across the trackagoat product and marketing. Free to use however you want.
Goatzilla#
A giant pixel-art goat destroying New York City. Used in the docs sidebar. Based on the idea that trackagoat is the biggest G.O.A.T. in the game.
Hero backgrounds#
The marketing hero imagery: a landscape photo with a pixel-art style grade applied, used as the full-bleed background on the trackagoat homepage.
World texture#
A topographic world map texture used as a subtle background element throughout the product. Works well as a very low-opacity overlay.
Press & integrations#
For press inquiries, integration listings, or brand licensing requests, contact support@trackagoat.com.