How creators and platform accounts relate — one creator, many accounts across TikTok, Instagram, and YouTube.
In Trackagoat, a creator is a person (or brand), and an account is one of their presences on a platform. A single creator can have:
This lets you track someone's whole footprint under one creator, and see their combined performance across everything they post.
If you tracked TikTok creators before Trackagoat 2.0, nothing changed for you: each creator was migrated to have one TikTok account, and all your history, videos, campaigns, goals, and payouts carried over. You'll only see a difference when you add an Instagram or YouTube account to a creator.
On any creator, click Add account, then paste a profile URL or handle. Trackagoat detects the platform automatically:
https://www.tiktok.com/@username or @usernamehttps://www.instagram.com/username/ or @usernamehttps://www.youtube.com/@handle or a channel URLFrom there, discovery, stats, and analytics work the same as they always have for TikTok.
The Accounts tab (under Tracking in the sidebar) lists every platform account across all of your creators in one place — with its platform, owning creator, follower count, tracked-video count, tracking mode, last-scraped time, and status. Filter by platform or search by handle to find one quickly.
Selecting an account opens its detail page: the account's own follower/following/likes/video stats, its scrape-freshness, a link back to the creator it belongs to, a link out to the live profile, and the list of videos tracked for that account. (Instagram doesn't expose an aggregate like total, so Total Likes shows a dash there.)
Every creator page defaults to their combined performance across all accounts — total followers, total views, and posting cadence summed across platforms. An account switcher in the header lets you filter any tab down to a single account or platform.
Creator-level stats (followers, likes, video count) are the sum across the creator's accounts. Add an Instagram account and the creator's follower total grows to include it.
A creator can have more than one account on the same platform (for example, a main and a secondary TikTok). Each is tracked independently; the switcher shows the handle (not just the platform name) so they're easy to tell apart.
Because a creator on its own incurs no tracking cost, plan limits count accounts — the thing that actually gets scraped — not creators. You can add as many creators as you like; you're limited by how many platform accounts you track. See Plan limits.