Introducing trackagoat 2.0

Update (Oct 2026): this post was edited to describe what's available today: TikTok and Instagram.

trackagoat started as a way to track a TikTok creator program: views, engagement, posting consistency, campaigns, goals and payouts in one place. With 2.0 it becomes multi-platform.

You can now track Instagram right alongside TikTok, with the same analytics and the same workflows. Your creators, your campaigns and your payout rules now span platforms.

One creator, many accounts

The core of 2.0 is a simple idea: a creator is a person, and an account is one of their platform presences.

Most creators don't live on one platform. They post a clip to TikTok and cut it again for Reels. trackagoat now models that directly. A single creator can have:

• A TikTok account
• An Instagram account
• More than one account on the same platform

Every creator page defaults to their combined performance across all accounts (total followers, total views, overall posting cadence), with a switcher to drill into any single account or platform.

Everything you already use, now cross-platform

• Analytics gain a platform filter and per-platform breakdowns. Compare how the same creator performs on Reels and on TikTok.
• Campaigns can mix creators and videos from any platform, with a breakdown that shows where the views are coming from.
• Goals can require posting on all platforms, one platform, or a specific account. "3 Reels a week" and "5 posts anywhere" both work.
• Payouts work the same way: a payout structure can pay on cross-platform performance, or be scoped to a single platform or account. View-threshold payouts can count TikTok-only views or every platform.

Your data came with you

If you were already tracking TikTok creators, there's nothing to redo. Every creator was migrated to the new model: each became a creator with one TikTok account, and all of your history, videos, campaigns, goals and payouts carried over unchanged. Your dashboards look and work as before until you add an Instagram account to a creator.

Adding a platform is one paste

On any creator, click Add account, paste a profile URL or handle, and trackagoat detects the platform. From there, discovery, stats and analytics work the way they always have for TikTok.

A note on plans

Because a creator now costs nothing to track on its own, plan limits count accounts (the thing that actually costs money to track) instead of creators. You can add as many creators as you like; the limit is how many platform accounts you track.

Built for the API, too

2.0 ships with a new /api/v2 that nests accounts under creators, adds platform filters across analytics, and introduces accounts and content-group resources. If you built agents or scripts on /api/v1, see the API reference to move over.

---

Multi-platform tracking was the most requested change we'd heard. Add an Instagram account to one of your creators and see what it finds.