Insights

See which campaigns, creators and videos are doing best.

Campaign, Creator, Account and Video Insights rank and chart your program for whatever date range you pick. Filter by TikTok or Instagram, and by campaign on the video, account and campaign pages.

Get started Insights guide

You: Rank our creators by views for the last 30 days.

Agent: Natalie Dickerson leads with 3.3M views from 22 posts, then Jada Gokce (2.9M from 23), Maddie Brooks (558K from 33), Sarah Beth Diprima (394K from 45) and Isabella Weisse (298K from 41).Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · list_top_creators

Ranked the creators by views for the date range.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "limit": 5 }

You: Which videos did way better than their creator usually does in the last 30 days?

Agent: Natalie Dickerson’s “we WILL be having quiet…” got 3.2M views, 570× their usual 5.6K. Then Isabella Weisse (447×), Hailey Elliott (339×) and Becca Hunchak (310×).Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · list_outlier_videos

Found the videos doing far better than their creator usually does.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "limit": 4 }

You: How many views did we get in the last 30 days, day by day?

Agent: 10.5M from Sep 10 to Oct 9. The biggest days were Sep 13 (3.3M) and Oct 6 (1.7M).Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · get_campaign_trends

Read the program’s views and posts for each day in the date range.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "granularity": "day" }

You: When do our creators post the most?

Agent: From Aug 11 to Oct 9, Wednesday had the most posts (631 of 3,699), and the busiest hour was 1pm to 2pm. Only 47 went up between midnight and 6am.Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · get_posting_heatmap

Read the posting heatmap: how many posts went up, and the views they got, by day and hour.

{ "project_id": "…", "from": "2026-08-11", "to": "2026-10-09" }

The Creator Leaderboard shows each creator’s views, posts and engagement rate for the period you pick.

Pick a page, a date range and a filter.

You: Who were our top creators by views in the last 30 days?
Agent: Natalie Dickerson (3.3M views), Jada Gokce (2.9M) and Maddie Brooks (558K).Behind the scenes · 1 MCP call
Behind the scenes
Tool call: list_top_creators
Ranked the creators by views for the date range.
{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "limit": 3 }
Pick what to compare. Campaign, Creator, Account and Video Insights each rank and chart one thing.
You: How many views did we get in the last 30 days, day by day?
Agent: 10.5M from Sep 10 to Oct 9. The biggest days were Sep 13 (3.3M) and Oct 6 (1.7M).Behind the scenes · 1 MCP call
Behind the scenes
Tool call: get_campaign_trends
Read the program’s views and posts for each day in the date range.
{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "granularity": "day" }
Set the date range. Last 7, 30 or 90 days, this month, all time, or any dates. Filter by TikTok or Instagram.
You: Split our creators into tiers by views and engagement.
Agent: Splitting at the program’s median views and engagement rate: 21 Stars (16.5K average views, 11.5% engagement), 20 Broadcasters (2.1K, 4.1%), 20 Connectors (425, 7.9%) and 21 Developing (528, 4.1%).Behind the scenes · 1 MCP call
Behind the scenes
Tool call: list_top_creators
Ranked the creators by views for the date range.
{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "limit": 200 }
See what stands out. Breakout videos, creator tiers and creators who need attention get flagged for you.

Find the videos that beat their creator’s usual.

Breakout Videos divides each video’s views by its creator’s median views in the period. Anything at 1.5× or more gets listed, highest first, so a breakout from a small account doesn’t get buried under the big ones.

Top Videos. The period’s most-viewed videos, across every creator.
View Velocity. On each video’s page, views per day since posting, compared with the creator’s and the organization’s averages.

Insights guide

You: Which videos did way better than their creator usually does in the last 30 days?

Behind the scenes

Tool call: trackagoat · list_outlier_videos

Found the videos doing far better than their creator usually does.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "limit": 4 }

See how views are spread across your videos.

View Distribution groups every video in the period by view count and marks the 50th, 75th, 90th and 99th percentiles. The posting-time heatmap shows which days and hours your creators post.

You: How are views spread across our videos?

Agent: Of 2,333 videos from the last 30 days, half got under 477 views. The top 10% got over 3.3K and the top 1% over 32.1K. 17 passed 100K.Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · get_view_distribution

Grouped the videos by view count and read the 50th, 75th, 90th and 99th percentiles.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09" }

Sort creators into four tiers.

Creator Tiers splits your creators at the program’s median views and median engagement rate: Stars, Broadcasters, Connectors and Developing. Needs Attention lists creators posting less than once a week, in the bottom 25% for views, or well below average engagement.

You: Split our creators into tiers by views and engagement.

Agent: Splitting at the program’s median views and engagement rate: 21 Stars (16.5K average views, 11.5% engagement), 20 Broadcasters (2.1K, 4.1%), 20 Connectors (425, 7.9%) and 21 Developing (528, 4.1%).Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · list_top_creators

Ranked the creators by views for the date range.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09", "limit": 200 }

Compare campaigns side by side.

Campaign Comparison plots views over time for up to 5 campaigns. The Campaign Leaderboard ranks them by views, likes, videos and creators, and exports to CSV.

You: Compare our top 3 campaigns day by day for the last 30 days.

Agent: Sitter to Sitter Creator Program had 10.1M views, then Sitter Micro Influencer Program with 3.6M and Sitter to Parent Creator Program with 339K. I’ve put the daily numbers side by side in a table.Behind the scenes · 2 MCP calls

Behind the scenes

Tool call: trackagoat · 1. get_campaign_stats

Read each campaign’s totals: views, videos and creators.

{ "project_id": "…", "from": "2026-09-10", "to": "2026-10-09" }

Tool call: trackagoat · 2. get_analytics

Pulled views day by day over the date range.

{ "entity": "campaign", "entity_ids": ["…", "…", "…"], "metric": "views", "granularity": "day", "from": "2026-09-10", "to": "2026-10-09" }

See what viewers say in the comments.

On paid plans, up to 100 comments are collected on each video once it’s 3 days old and has at least 5 comments. Comment Insights shows the most-liked comments first and tags the ones worth acting on: questions about the product, people signing up, “is this an ad?”, and mentions of your brand or a competitor.

Creators table. Comments per 1,000 views, share of positive comments and each creator’s top comment.
Weekly flag digest. Org admins get one notification a week quoting comments that ask if a post is an ad or use words like scam.

Comment Insights guide

You: What are viewers saying in the comments?

Agent: 40% of comments are positive, 37% neutral and 23% negative. 22 ask what the app is, 10 say they’re signing up and 5 ask if it’s an ad.Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · get_comment_signals_summary

Read the comment summary: overall sentiment and the themes viewers mention most.

{ "project_id": "…" }

Program Health lists creators who need attention.

One page under Tools covering the last 30 days: alerts for at-risk goals, view drops, private accounts and paused updates, plus creators who haven’t posted in 14 days. You can filter it to one campaign.

Program Health guide

You: Is there anything in our program I should look at?

Agent: 52 creators have at-risk goals, like Dayana Shymchuk with 2 of 10 posts and 2 days left. Lainey Seitz’s views per post are down 79% from their previous 30 days. And Michaela Duffy-Tucci’s TikTok, @michaelasitterlife, went private.Behind the scenes · 1 MCP call

Behind the scenes

Tool call: trackagoat · get_program_health

Ran the program health check for anything that needs attention.

{ "project_id": "…" }

Everything in Insights

Insights are on every plan, except Comment Insights, which is on paid plans. How far back you can look depends on your plan’s stats history.

Campaign InsightsCampaign leaderboard, trends over time, comparison of up to 5 campaigns, progress toward view targets.
Creator InsightsCreator leaderboard, creator tiers, creators who need attention, follower growth against engagement.
Account InsightsAccount leaderboard and a breakdown of accounts, followers and views per platform.
Video InsightsTop videos, breakout videos, posting-time heatmap, engagement breakdown, view distribution.
LeaderboardsLeaderboards for campaigns, creators and accounts, with views, posts and engagement rate.
Breakout VideosVideos at 1.5× or more of their creator’s median views.
View VelocityViews per day since posting on each video, against creator and org averages.
Trends over timeImpressions, posts, creators posting and views per post, by day, week, month or year.
Campaign ComparisonViews over time for up to 5 campaigns on one chart.
Posting Time HeatmapPost frequency by day of week and hour.
View DistributionA histogram of video views with p50, p75, p90 and p99 lines.
Creator TiersStars, Broadcasters, Connectors and Developing.
Needs AttentionCreators posting rarely, getting few views or low engagement.
Campaign and platform filtersFilter by TikTok or Instagram everywhere, and by campaign on Video, Account and Campaign Insights.
Any date rangeLast 7, 30 or 90 days, this month, all time, or custom dates.
Comment InsightsPaid plans: the most-liked comments, what viewers ask and say, and a table by creator.
Content CalendarWho posted on which day, by week or month, filtered by campaign and platform.
Project dashboardViews, followers, top videos, posting heatmap, goal compliance and recent activity.
CSV exportExport the Campaign Leaderboard to CSV.
Per-item analyticsEach creator, campaign and video page has its own charts, comparisons and annotations.

How far back Insights can look

Every plan includes every Insights page. The stats history window sets how far back charts go.

Compare plans

Limit	Free	Starter	Ultra
Stats history	90 days	1 year	Unlimited

Insights questions

For anything else, email support@trackagoat.com

Start tracking your creators for free.

Free covers 5 accounts and 10 tracked videos, with the API and MCP server included. Add a handle or profile link and their posts start coming in. No card needed.

Get started

See which campaigns, creators and videos are doing best.

Pick a page, a date range and a filter.

Find the videos that beat their creator’s usual.

See how views are spread across your videos.

Sort creators into four tiers.

Compare campaigns side by side.

See what viewers say in the comments.

Program Health lists creators who need attention.

Everything in Insights

How far back Insights can look

Insights questions

Where do the numbers come from?

How is a breakout video defined?

Can I export Insights?

How are comments scored?

Can my coding agent read Insights?

Other parts of trackagoat

Start tracking your creators for free.