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Campaigns and goals

Put creators into campaigns and give each one a goal.

A campaign adds up the views, likes and posts of everything in it. A goal is something like 15 posts a week, or a views, engagement or follower target, and you can see at a glance who’s hitting it.

Get startedHow campaigns work

Each campaign shows its creators, videos and views, with a 30-day trend.

Make a campaign, set goals, then check who’s on pace.

  1. Make a campaign. Add creators, single videos or other campaigns. Everything inside adds up to the campaign’s totals.

  2. Set goals for creators. Pick posts, views, engagement or followers gained, a daily, weekly or monthly period, and a number to hit.

  3. Check progress. During the period each goal shows On Track, Behind Pace or At Risk. After it ends, Completed or Missed.

Campaign totals add up through every level.

A campaign can hold creators, single videos and other campaigns, nested as deep as you need. A video only counts once, even if it’s in the campaign on its own and through its creator.
  • Split by platform. A By platform card shows views and video count for TikTok and Instagram.
  • No loops. You can’t add a campaign to one of its own sub-campaigns, so totals never loop.
  • View targets. Give a campaign a view target and a target date, and track it as Completed, On Track, At Risk or Missed.

Campaigns guide

Each goal is compared with where it should be by now.

During a period, progress is compared with how much of the target should be done by now. The first 15% of each period is a grace window, so a goal doesn’t show At Risk on day one.
  • Scoped to accounts. A goal can count all of a creator’s accounts, one platform, or one account.
  • Whole posts. For posts goals the expected count rounds down, so a creator isn’t behind until a whole post is due.
  • Followers per account. Follower goals measure growth on each account from its own starting count.

Goals guide

Goals are judged only for full periods.

A goal with start and end dates is only judged for the full weeks or months between them. A partial first or last period is never marked Missed or At Risk, and it doesn’t earn a goal-based payout.
  • Judged dates shown. Each goal shows the periods it’s judged in, and “Not judged this period” when the current one doesn’t count.
  • Data advisory. For 48 hours after a period ends, a caution icon notes that late posts may still be counted.

Share a creator’s stats with them.

Make a private link for any creator, protected by a 4-digit PIN. They can see their stats, a views chart, their goals and their videos (and their payouts if you turn that on) without logging in.
  • You stay in control. Regenerate the PIN to sign everyone out, turn the page off, or delete the link.
  • In bulk. Create pages for many creators at once, with a PIN for each or one shared PIN.

Shareable pages

Everything in campaigns and goals

  • Nested campaignsCampaigns can hold creators, videos and other campaigns, to any depth.
  • Roll-up totalsViews, likes, comments, shares, saves and video counts add up through every level.
  • Counted onceA video that’s in a campaign twice, on its own and through its creator, counts once.
  • Platform splitViews and videos per platform on every campaign.
  • Top performersTop videos and top creators in each campaign, sortable by views, likes, comments, shares, saves or engagement.
  • Campaign view targetsAn optional view target and date, with Completed, On Track, At Risk or Missed.
  • Campaign filterScope Video, Account and Campaign Insights, Program Health, Creator Goals and Payouts to one campaign.
  • Four goal metricsPost Frequency, Views, Engagement (interactions) and Followers Gained.
  • Daily, weekly or monthlyWeeks run Monday to Sunday and months run 1st to last, in your org’s time zone.
  • Goal scopeAll of a creator’s accounts, one platform, or one account.
  • Pace graceGoals show On Track during the first 15% of each period.
  • Full periods onlyGoals are judged only for full periods between their start and end dates.
  • Data advisoriesA caution icon for 48 hours after a period ends, while late posts may still arrive.
  • Creator Goals overviewEvery creator’s goals on one page, with Missed and At Risk sorted to the top.
  • Creator pagesPIN-protected links showing a creator their own stats, goals and, optionally, payouts.
  • PIN controlsRegenerate the PIN, turn a page off or delete it. Only org admins can.
  • Goals feed payoutsGoals-based payout structures pay when a creator meets their goals.
  • README notesMarkdown notes on every campaign and creator.

Campaign limits by plan

Goals and creator pages have no plan limit.

Compare plans
LimitFreeStarterUltra
Campaigns per project320Unlimited
Items per campaign252001,000
Projects1310

Campaigns and goals questions

For anything else, email support@trackagoat.com

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Free covers 5 accounts and 10 tracked videos, with the API and MCP server included. Add a handle or profile link and their posts start coming in. No card needed.

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